Principles — Sunflower Studio

PrinciplesFive rules the studio designs by. Each one is backed by published research, not taste.Interface speed equals revenue.0.1s faster mobile load produced +8.4% retail conversions and +9.2% average order value. Deloitte with Google, 2020.Simplicity is clarity. Clarity converts.Users judge a site's beauty in under 50 ms and consistently prefer low visual complexity. Google Research, 2012.Words must be backed by images.People remember about 65% of visual information days later, versus about 10% of text alone. Brain Rules, J. Medina, 2008.A design must hold something you actually remember.Emotional, memorable campaigns are around 2x more profitable long-term than rational ones. Binet & Field, IPA Databank, 996 cases, 2013.A design should mildly surprise.Emotive ads are around 3x more likely to be remembered than rational ones. System1 / Karen Nelson-Field, 2020.Alongside these: flat rates — you pay for the result, not for hours. Limitless changes for a full month after deployment. Proven solutions drawn from research and industry insight.